Turkey e-commerce market is one of the largest in Europe. Foreign sellers must comply with ETBIS, consumer protection law, and tax obligations.
ETBIS Registration
Electronic Trade Information System registration mandatory.
Marketplaces register sellers automatically.
Direct sellers must register independently.
Consumer Rights
14-day right of withdrawal.
Pre-contract information requirements.
Distance contract specific rules.
Marketplace Compliance
New marketplace law (2023) imposes obligations.
Transparency and seller protection rules.
Algorithmic ranking disclosure.
Frequently Asked Questions
Do foreign sellers need Turkish entity?
Not always, but VAT registration may be required.
What is ETBIS?
Government registry for e-commerce activity in Turkey.